High End Kicks: Sneakers Gone Luxe


Historically, there has always existed a pronounced division between the different strata’s in society, and the fashion they enjoyed. With the aristocracy and bourgeoisie enjoying the opulence and sophistication of High Fashion, and the, shall I say “plebeians”, developing a much more defined and inspired sense of style of their own.

However, fashion being what it is, we’ve witnessed the commodification of every so-called major counter-culture trending on haute couture runways across the world. From Vivien Westwood’s take on punk rock to suburban middle class kids wearing 2PAC and biggie t-shirts, class lines have become blurred in the world of fashion.

A point in case is the evolution of sneakers. Traditionally associated with hip hop and rock ‘n roll as definitive symbols of those respective sub-cultures, cultures which were underclass in nature, aggressive and rebellious. These sub-cultures were anti-mainstream and rejected the pressure to conform to so-called ‘societal norms’, and essentially rejected what was being propagated by the other classes. They were looked down upon by the aristocracy and dismissed as mere delinquents. Forward to 2013 and those ‘delinquents’ and the style they developed is literally influencing and inspiring the world.

Sneakers have become a universal staple, however, they are no longer dominated solely by sports related brands, i.e Nike, Adidas, Puma, ect. There has been a wave of luxe polarisation, with high end fashion brands too taking it upon themselves to design sneakers. They have introduced new design elements, premium textures and of course the element of exclusivity due to limited stock and significantly higher prices. Also teaming up with notable figures to ‘co-design’ sneaker ranges as a powerful marketing tool to attract a new set of consumers to high end fashion, as we witnessed when Louis Vuitton teamed up with Kanye West. From Lanvin, Isabel Marant, Gucci, Chanel, Louis Vuitton, Giuseppe Zanotti, Miu Miu and Christian Louboutin, the sneakers game has just gone next level.








Style Icon: Nick Wooster


There exists an overarching perception that women’s fashion is far more nuanced and dynamic, and allows for a greater deal of expression and experimentation than men’s wear. However, there is one man who has over recent years challenged all such assertions…

Nick Wooster, senior Vice President of product and design at JC Penny, is a fashion icon and leader in men’s wear across the world. Noted for his dynamic vision for men’s wear and his sartorial prowess, he has become one of the most influential male figures in fashion today.

Described as a sartorial bass-ass, street style legend, and even men’s wear anti-hero, Nick’s style is bold and inspiring. Characterised by classic pieces, finely tailored suits, a love for rich textures, prints and colours, his style stands as the epitome of class meets edge.









All white everything

white whiter whiest

All white everything

It’s said that strictly speaking, white is not a colour, but the manifestation of the presence of all colour – the complete energy of light. Inherently positive, white is associated with purity, illumination, possibility, faith and perfection.

It stands as no surprise then, that the global fashion world has embraced it as the eternal symbol for elegance, refinement, grace and ultimate sophistication.

As much as Oxblood stands as the dominant solid colour trend for the season, white remains my favourite go to colour for any season. It adds an element of grace to an outfit, and when donned from head to toe, perhaps complimented with gold accessories or red lips, creates the most striking of ensembles.





Style Crush: Miroslava Duma

Miroslava Duma, one of the most notable figures to have emerged out of the fashion world of late. With her inspired sense of style, she along with the famed ‘Russian Fashion Pack’, have polarised the fashion world, instantly becoming global street style icons.

Founder of Buro 24/7, a website dedicated to fashion, art, architecture, cinema, music and style, Miroslava has forged a personal style that is bold, eclectic and progressive.

The object of many of Scott Schuman, Garance Dore and Tommy Ton’s photographs, she often fuses bold colours, patterns and textures, marking a new era in Russian fashion, and a breath of fresh air to typically London, New York, Paris and Milan dominated street styles.












Trend Alert: Military / Camouflage

Soldier up fashionista’s, the military trend is back with full force. Inspired by the runways of Burberry, Victoria Beckham and Balmain, the military trend has been updated with a broader colour range, and more prominently with structured and defined silhouettes. The camo trend exudes a strong and powerful image and matched with leather and studs, creates an edgy appearance for any street chic fashionista.











Trend Alert: Oxblood

Hottest colour for the upcoming winter? oxblood. Yes oxblood! Short for ‘oxygenated blood’, the dark red colour blood turns when exposed to air. Oxblood has saturated runways across the world and with international publications hailing it as a must-have for the season, little wonder that this trend has fashionista’s and would be it girls adopting it as a staple for the season ahead.

Seen in hues of ruby, burgundy and sometimes referred to as ‘chianti’, it’s a dark and moody colour that can be styled for luxe perfection or street edge. From monochromatic, to leather and knits, this trend is versatile and adds a touch of sophistication to any outfit.