In one of the bravest and most exciting fashion moves to be witnessed in recent years, media mogul Khanyi Dhlomo has launched Luminance Private Label – an exclusive high fashion boutique in Hyde Park, Johannesburg. Described as ‘a high-end fashion and lifestyle concept store which is a one-stop shop for consumers who covet world-class quality and beauty’.
The store is owned by Ndalo Luxury Ventures, a fashion and lifestyle retail company founded by Khanyi. The brand name is taken from her own name meaning ‘light’ and is aimed at inspiring it’s customers to ‘live life beautifully’ according to it’s website.
High end South African consumers will now have direct access to coveted international brands such as Alexander McQueen, Armani Prive, Balenciaga, Giambattista Valli, Givenchy, Giuseppe Zanotti, Jil Sander, Mulberry, Oscar De La Renta, The Row, Tory Burch, just to name a few. This marks a new era in South African fashion and solidifies the notion that we are becoming recognised as a growing market for luxury goods.
The store is set to open the 10th of July, with an e-commerce site which will go live in November. There are currently trunk shows being held around the country offering consumers a sneak preview in anticipation of the store’s official opening. (Dates can be found on http://luminanceonline.com ).
*Pictures from google and loveaffaircapetown.com