Denim has been one of fashion’s core trends for decades and remains one of the few staple items to have survived an ever changing fad driven society. This year we witness the reinvention of this staple. The latest take on denim has been heavily influenced by urban culture. It’s characterised by over-sized and baggy fits. The aim is deconstruction. The feel is raw, gritty and urban. It is the antithesis of everything haute couture. Raw is the new black. Street is the new high fashion. Deconstruction is the new très chic.